Don’t Forget About Visual Attention.
Let me Explain.
We must wake up the whole neighbourhood every morning between 5:30 and 7 a.m. as Marlene and I laugh our way through our (mostly) daily walk. Entertaining conversation never seems to be lacking.
I am reminded of one gut wrenching laugh we had after her trip to Kilimanjaro earlier this year.
Marlene had brought two unique items “out of Africa”.
And interestingly enough they help to demonstrate the importance of correct visual attention.
Let me first start with the fabric art.
Marlene had purchased a striking fabric artwork the size similar to that of a table runner; long and narrow.
The colours and details in this fabric art were already impactful and distinctive enough that framing choices needed to be straightforward with clean lines that did not distract the eye.
We chose a persimmon colour suede mat whose texture both complimented that of the artwork, added visual depth to the framing and brings the eye in towards the art. Also by minimizing the mat width and elongated it, it draws subtle attention to the shape of the art.
Visual attention is extremely important in framing design.
It is also extremely important in fashion design.
Which brings me to Marlene’s second and funnier item “out of Africa”.
A little bit of background first.
The group Marlene was traveling with made a donation of items to a charitable group that teaches women in Africa how to sew. When they visited this organization, they met the students who in turn gifted each of them with a pair of pants they had meticulously sewn. You could tell that care was given to match all patterns at the seams.
They were all amazing except for one small detail with only Marlene’s pants:
An unfortunate placement of pattern that draws unwanted visual attention.
Need I say anymore?
When designing a framing package, always consider where your eye is drawn to first.
With framing it should be the artwork first and then the matting and frame.
With clothing . . . well you get the picture.
About Karen – A creative business owner who specializes in framing unusual items. When not transforming objects into framed masterpieces for clients, she indulges her sweet tooth with all things dark chocolate and unwinds with a good biography and a cappuccino.